Pricing

Simple pricing.
Unlimited user seats.
No setup fees.

One price per property, tiered by rooms. Unlimited user seats on every plan. No setup fees, no hidden costs, cancel any time.

Unlimited seats
Add your whole team · no per-user pricing
No setup fees
Onboarding and PMS connection included · all tiers
Unlimited messages
Pass-through messaging fees

Core

AI that answers your guests, 24/7.

Starting from
€66/ month
Total price, tiered by room count. Ex VAT.
Per-room price drops automatically as you scale.
Book a demo
Included
Unlimited user seats
No setup fees
Features
WhatsApp messaging
Welcome message
Website widget
Basic analytics
Most popular

Pro

AI that works the whole guest journey.

Starting from
€95/ month
Total price, tiered by room count. Ex VAT.
Per-room price drops automatically as you scale.
Book a demo
Included
Unlimited user seats
No setup fees
Features
Everything in Core
Guest intent detection
Guest conversation insights
Guest segmentation
Branded WhatsApp account

Enterprise

For groups or properties over 500 rooms.

 
Custom
Tailored to your portfolio, ex VAT.
Portfolio pricing with the deepest volume discounts.
Talk to sales
Included
Unlimited user seats
No setup fees
Features
Everything in Pro
Priority support
Message delivery fees

Message delivery fees

Your Viqal subscription includes unlimited messages — we never charge per message. Meta (for WhatsApp) and SMS carriers do, and those fees pass through to you at cost, with no markup.

WhatsApp cost calculator →
Variable rate · pass-throughNo markup
You pay exactly what Meta and the SMS carriers charge us — invoiced alongside your subscription, itemised by channel and country. No per-message markup from Viqal.
What pass-through covers
Meta WhatsApp
Per-conversation fees set by Meta, by country
SMS carriers
Per-message fees set by carriers, by destination country
Typical spend: most properties see €0.02–€0.12 per guest conversation depending on country and channel mix. Use the calculator for an estimate against your volume.
What Viqal returns

Your return on investment

Every property is different. Plug in your room count, ADR, and message volume to see exactly what Viqal returns at your hotel: net monthly impact, ROI%, and payback in days. Costs come from our published price ladder, benefits from conservative defaults across our customer base.

ROI calculator →
Conservative by designDEFENSIBLE
See your return on investment. Plug in your room count and get a number immediately. Want more control? Head to advanced inputs and fine-tune it to your property. Skeptic mode lets you turn off any benefit you don't believe applies.
WHAT THE calculator COVERS
Costs
Viqal subscription + Messaging fees
Upsell revenue
Seperating proactive and reactive upselling
Hours recovered
Front-desk hours saved × your hourly cost
Repeat bookings
0.5% post-stay conversion (typical is higher)
FAQ

Pricing · common questions

01

How is Viqal's pricing determined?

Viqal's pricing is based on the number of rooms at your property. This volume-based structure ensures that the price per unit automatically decreases for larger hotels, providing maximum value. Use the calculator above to see your exact price.

02

What are the WhatsApp / SMS delivery fees?

Message delivery fees for WhatsApp and SMS are external charges from Meta and SMS carriers — they are not included in your subscription. They pass through to you at cost, with no markup from Viqal: itemised by channel and country, and invoiced alongside your subscription.

03

Are there any setup or hidden fees?

No. We do not charge any setup, installation, or hidden fees. Our team handles onboarding, PMS connection, WhatsApp Business setup, and AI tuning at no additional cost on every tier.

04

What payment methods do you offer?

We use Stripe and accept all major credit cards globally. We also accept the digital wallet Link (for fast, one-click payments), and local European bank debit methods including iDEAL (Netherlands), giropay (Germany), Bancontact (Belgium), BLIK / Przelewy24 (Poland), and global bank transfer via SEPA and other networks.

05

How does Viqal handle data security and guest privacy?

Viqal adheres to industry standards for data security. All guest data is encrypted in transit and at rest, and we comply with GDPR. Data is hosted in the EU. A standard Data Processing Agreement is available on request.

06

What kind of support does Viqal offer?

Every subscription includes a dedicated integration specialist, technical support, and continuous platform updates. For larger groups, additional support arrangements can be agreed in your contract.

07

Can Viqal work without PMS integration?

Yes. Viqal can function without any Property Management System integration. You can upload guests and reservations via CSV, or forward booking confirmation emails to an automated Viqal inbox that parses and imports them. PMS integration is the fastest path, but it is not required.

08

What are your contract and cancellation terms?

You can cancel at any time before the end of your current subscription period. We offer an optional 10% discount for annual billing. See our standard Terms of Service for full details. No long-term commitment, no clawbacks.

09

My PMS is not listed. Can I still integrate Viqal?

Yes, we set up new integrations on a rolling basis. For a new PMS integration there's a €500 integration deposit, and setup takes 2–6 weeks.

10

Does Viqal replace my staff?

Viqal is designed to augment your team, not replace it. The AI handles the bulk of routine inquiries, saving your team significant time on repetitive work and letting staff focus on high-touch service. Any complex request the AI cannot handle is escalated to the Team Inbox with full conversation history — your staff always steps in when it matters.

11

We're a seasonal hotel, can we scale down in the off-season?

Yes, if you're on a monthly or quarterly plan. When your season winds down and rooms sit empty, you can lower your room count so you're not paying for capacity you're not using. When you fill back up, you raise it again.

The two directions work a bit differently. Scaling up happens right away, and we only charge you the difference for the days left in your current period. Scaling down waits until your next billing period starts, so your current period keeps running at your current room count until then.

Across a full year, that lets your subscription track your open rooms instead of your peak. One thing to know: annual plans are paid upfront for twelve months at a set room count, so they don't flex mid-term. If seasonal flexibility matters more to you than the annual discount, pick monthly or quarterly.

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