Pricing

Only pay for the rooms you use.

Low season? Lower the number of rooms in your plan.  Add more when you want.

VOLUME DISCOUNT

The rate per room drops as the count goes up.

Unlimited seats
Add your whole team · no per-user pricing
No setup fees
Nothing to pay before you go live

Choose how many rooms you want covered, and add more any time.

rooms on your plan

Core

AI that answers your guests.

€0 per room / month
Start free
Included
Unlimited user seats
Viqal WhatsApp Business AccountiA WhatsApp Business Account (WABA) that shows as “Viqal Hotel Assistant”. Nothing to register, ready immediately. Need a branded WABA? Add as an add-on, see below.
PMS connectediWe connect to most major hotel systems. Not on the list? We build new integrations at no cost on plans from €500 per billing period. See all integrations →
No setup fees
Add-ons
+Branded WhatsApp Business AccountiYour own WhatsApp Business Account (WABA), showing your hotel’s name and logo instead of ours. Bring your own phone number or use one we provide. Setup runs through a guided signup in the dashboard, with verification handled by Meta.
Features
WhatsApp, RCS, SMS, web widget
AI answers
Shared team inbox
1 proactive message slotiOne automated message you can programme to send to every guest at a chosen moment in their journey. Most hotels schedule it at booking or on arrival.
Most popular

Pro

AI that reaches out, sells and updates your PMS.

€0 per room / month
Start free
Included
Unlimited user seats
Viqal WhatsApp Business AccountiA WhatsApp Business Account (WABA) that shows as “Viqal Hotel Assistant”. Nothing to register, ready immediately. Need a branded WABA? Add as an add-on, see below.
PMS connectediWe connect to most major hotel systems. Not on the list? We build new integrations at no cost on plans from €500 per billing period. See all integrations →
No setup fees
Add-ons
+Branded WhatsApp Business AccountiYour own WhatsApp Business Account (WABA), showing your hotel’s name and logo instead of ours. Bring your own phone number or use one we provide. Setup runs through a guided signup in the dashboard, with verification handled by Meta.
Features
Everything in Core
Unlimited proactive message slotsiSend as many automated messages per stay as you want, at any moment in the guest journey.
Upsells and marketing campaigns
Guest segmentationiTarget campaigns and guest journey messages at specific guests based on many datapoints like booking source, room type, PMS triggers, guest type and more, so a message only goes to the guests it applies to.

Enterprise

For groups and 1000+ room properties.

 
Custom
Priced across your portfolio
Talk to sales
Included
Unlimited user seats
Viqal WhatsApp Business AccountiA WhatsApp Business Account (WABA) that shows as “Viqal Hotel Assistant”. Nothing to register, ready immediately. Need a branded WABA? Add as an add-on, see below.
PMS connectediWe connect to most major hotel systems. Not on the list? We build new integrations at no cost on plans from €500 per billing period. See all integrations →
No setup fees
Add-ons
+Branded WhatsApp Business AccountiYour own WhatsApp Business Account (WABA), showing your hotel’s name and logo instead of ours. Bring your own phone number or use one we provide. Setup runs through a guided signup in the dashboard, with verification handled by Meta.
Features
Everything in Pro
Tiered room volume pricing across your portfolioiRooms are counted across all your properties, not per hotel, so the whole group lands on one lower rate.
Priority support
See the full feature set →

Seasonality

Quiet season?
Pay for fewer rooms.

Lower your room count at renewal, raise it again for peak.

Other tools

Priced on your full property size.

Viqal

Priced on the number of rooms you choose.

Compare plans

Compare Core and Pro.

FeaturesCoreProEnterprise
Channels
WhatsApp
RCS
SMS
WhatsApp web widget
WhatsApp template types
Plain message
Photo + message
File attachment
Card with image and buttons
Carousel
List picker
Interactive form
Location pin
Login code (OTP)
WhatsApp template button actions
Call
Contact staff
Link
Hand to AI
Send another template
Write to PMS
AI
AI answers guest questions
Grounded in live PMS data
Custom knowledge base
Guest intent detection
Campaigns
Proactive Guest Journey messages1UnlimitedUnlimited
Marketing campaigns
Upselling flows
Guest segmentation
Team and operations
Shared team inbox
Manual take-over from AI
Analytics
Multi-property management
Custom integrations
Add-ons
Branded WhatsApp Business AccountAdd-onAdd-onAdd-on
Every plan
PMS connected
Unlimited user seats
No setup fees
200+ languages
EU data hosting · GDPR

Enterprise includes everything in Pro. WhatsApp and SMS delivery is billed separately at cost plus a 15% administration fee.

Messaging

Message delivery, billed separately.

WhatsApp and SMS delivery is billed at cost plus a 15% administration fee, itemised by channel and country, at the end of each month. You pay for what you actually send.

Go to WhatsApp calculator →
Usage based
You pay Meta and carrier rates plus a 15% administration fee covering metering, invoicing and payment processing. No minimums, no bundles, no charge for months you send nothing.
What the allowance covers
Meta WhatsApp
Per-message fees set by Meta, by recipient country
Twilio infrastructure
Platform fee required for the WhatsApp Business API
SMS carriers
Per-message fees set by carriers, by destination country
What Viqal returns

Your return on investment

Every property is different. Plug in your room count, ADR, and message volume to see exactly what Viqal returns at your hotel: net monthly impact, ROI%, and payback in days. Costs come from our published price ladder, benefits from conservative defaults across our customer base.

ROI calculator →
Conservative by designDEFENSIBLE
See your return on investment. Plug in your room count and get a number immediately. Want more control? Head to advanced inputs and fine-tune it to your property. Skeptic mode lets you turn off any benefit you don't believe applies.
What the calculator covers
Costs
Viqal subscription + messaging beyond your allowance
Upsell revenue
Separating proactive and reactive upselling
Hours recovered
Front-desk hours saved × your hourly cost
Repeat bookings
0.5% post-stay conversion (typical is higher)
FAQ

Pricing · common questions

01

How is Viqal's pricing determined?

Three things. You choose how many rooms go on your plan, and it does not have to be every room you have. That count sets your rate per room, which drops as the count goes up. Then you pick Core or Pro, and how often you want to be billed. Quarterly saves 10% and annual saves 25%.

02

Can I add rooms during my billing period?

Yes. Add rooms anytime. You pay the difference for the days left in the period, prorated.

03

Can I reduce my number of rooms?

Yes, at your next renewal. Your current period runs on at your current count. Useful if you close rooms in the off-season.

04

How are my rooms counted?

Two numbers. Committed rooms are the rooms you put on your plan, set by you and paid upfront. A 200-room hotel can commit to 50. Active rooms are the rooms that actually had a guest that period, counted once each and reset every period. You pay whichever is higher, so keeping your committed count close to what you use is the cheapest option.

05

What if I have more active rooms than I committed to?

Nothing stops. Every guest is covered and the extra rooms appear on your next invoice, at a slightly higher rate than committed rooms. We alert you in the dashboard as soon as you go over, so you can raise your committed count and avoid it. Your committed count never changes on its own, so one busy month does not raise your baseline.

06

Can I switch between Core and Pro?

Yes. Move up to Pro at any time and you pay the difference prorated for the days left in your period. Move down to Core at your next renewal.

07

What are the WhatsApp / SMS delivery fees?

WhatsApp and SMS delivery is billed separately from your subscription, at cost plus a 15% administration fee. It is itemised by channel and country and invoiced at the end of each month, so you only ever pay for what you actually sent.

08

Are there any setup or hidden fees?

No. Onboarding, PMS connection, knowledge base setup and AI tuning are included on every plan.

09

Do I pay more when the hotel is busy?

Occupancy makes no difference. Ten rooms full every night costs the same as ten rooms half empty. You only pay more if you use more rooms than you put on your plan, and only for that period.

10

How does Viqal handle data security and guest privacy?

Viqal adheres to industry standards for data security. All guest data is encrypted in transit and at rest, and we comply with GDPR. Data is hosted in the EU. A standard Data Processing Agreement is available on request.

11

What kind of support does Viqal offer?

Every plan includes onboarding, technical support and continuous platform updates. Enterprise adds priority support and a direct support channel.

12

Can Viqal work without PMS integration?

Yes. Viqal can function without any Property Management System integration. You can upload guests and reservations via CSV, or forward booking confirmation emails to an automated Viqal inbox that parses and imports them. PMS integration is the fastest path, but it is not required.

13

What are your contract and cancellation terms?

You can cancel at any time before the end of your current subscription period. Quarterly billing saves 10% and annual billing saves 25%. See our standard Terms of Service for full details. No long-term commitment, no clawbacks.

14

My PMS is not listed. Can I still integrate Viqal?

Yes. We build new integrations on a rolling basis, usually 2 to 6 weeks. There is no charge for customers on a plan of €500 or more per billing period.

15

Does Viqal replace my staff?

Viqal is designed to augment your team, not replace it. The AI handles the bulk of routine inquiries, saving your team significant time on repetitive work and letting staff focus on high-touch service. Anything the AI cannot handle is escalated to the team inbox with full conversation history, so your staff steps in when it matters.

Ready to see it on your property

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