Automated upselling is the use of software to automatically suggest and sell room upgrades, add-ons, or services to guests without having to involve staff. It uses guest data, timing, and personalisation algorithms to automatically present relevant offers during or after booking, via email, chat, or PMS-integrated tools.
Hotels use computer systems to suggest extras that they think you might like. These extras include late checkout, room upgrades, breakfast packages, or spa services. The system works with the Property Management System (PMS) and booking engine to make sure that you can see what is available and how much it costs as soon as you want to. This increases hotel revenue, enhances guest satisfaction, and reduces the workload of front desk and reservations teams.
To make sure that your customers are encouraged to buy higher-value services, you need to ensure that the information you have about them is correct and that your booking system works well with other systems. If the data is not accurate, the offers might not be right for the customers, and conversion rates will decline.
