Hotel Marketing Automation

What is Hotel Marketing Automation?

Hotel marketing automation refers to the use of software to manage and execute marketing activities automatically. It delivers personalized messages, tracks guest behavior, and manages campaigns without the need for manual input. Examples include automated email communications, pre-arrival offers, or loyalty messages triggered by guest actions or booking details.

How hotels use marketing automation

In hotels, marketing automation integrates with systems such as the PMS, CRM, and booking engine. When a guest books a room, the system automatically sends a confirmation and may also deliver targeted messages encouraging upsells or early check-in. After check-out, it can request feedback or promote loyalty programs. Automation tools segment guests based on factors such as length of stay, spending habits, and preferences, ensuring that each message is relevant and timely. Campaign performance is tracked to measure acquisition costs and engagement levels.

Main benefits for hotels:

• Personalized guest communication: Customizes offers and content according to individual profiles.
• Operational efficiency: Saves time and reduces manual effort for staff.
• Increased website engagement: Drives more bookings, repeat visits, and guest loyalty.
• Data-driven marketing: Provides insights into campaign performance and customer behavior.

How Viqal’s technology works

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Viqal’s AI-powered communication tools automatically send personalized messages to guests before and during their stay. These interactions are linked to upselling opportunities and service improvements, all managed seamlessly across different systems.

Key Insight

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Effective hotel marketing requires clean, well-organized guest data. Integrating marketing tools with operational systems is essential for accurate targeting and consistent communication throughout the guest journey.

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