Home
/
Glossary
/
In-Stay Promotion

In-Stay Promotion

What is an In-Stay Promotion?

In-stay promotions are targeted offers or messages sent to guests during their stay to encourage additional spending or participation. These may include room upgrades, spa discounts, dining deals, or late check-out options. Offers can be delivered via email, mobile app, text message, or in-room devices.

How in-stay promotions work in hotels

Hotels use PMS, CRM, or guest messaging systems to identify in-house guests and trigger personalized offers based on their profile or behavior. For instance, if a system detects a guest without a dinner reservation, it can automatically send a dining offer. Promotions can run automatically through AI or be scheduled manually by the front desk or marketing teams. The goal is to increase revenue per guest and enhance the overall experience through relevant and timely recommendations.

Common types of in-stay promotions:

  • Room upgrades or late check-out options
  • Discounts for restaurants and bars
  • Packages that include spa services or activities
  • Transportation or local experience offers
  • Invitations to join loyalty programs

‍

Key benefits for hotels

  • Boosts ancillary revenue during occupancy
  • Enhances guest satisfaction with personalized value
  • Fills underused outlets or services
  • Strengthens guest relationships for future stays

‍

Responsibilities note

‍
Front desk, guest relations, and marketing teams should collaborate to design in-stay offers. Staff must ensure that promotions are relevant, unobtrusive, and easy to redeem in order to maintain guest satisfaction.

‍

Related articles:

Automate Guest Messaging

Getting a lot of repetitive questions from guests? 

See how it works
Hotel AI chatbot by Viqal managing guest requests and boosting upsells.
FAQ
What is an in-stay promotion in a hotel?
How are in-stay promotions delivered?
Who manages in-stay promotions in hotels?
Why are in-stay promotions important?
How can automation improve in-stay promotions?
What systems support in-stay promotions?

Other Key Terms

Average Daily Rate (ADR)

Average Daily Rate (ADR) is a key hotel performance metric that measures the average revenue earned per occupied room in a given period.It is calculated by dividing total room revenue by the number of rooms sold, excluding complimentary or out-of-order rooms.

Reservation

A reservation is an arrangement made by a guest to secure accommodation at a hotel for specific dates in advance. It includes details such as the guest's name, the dates of their stay, the type of room they have booked, the price they have paid, and how they chose to pay.Reservations are managed and stored in the hotel's Property Management System (PMS) or Central Reservation System (CRS).

Accommodation

Accommodation refers to the lodging facilities provided to guests in hotels and similar establishments. This includes rooms, suites, apartments, and other types of guest lodging.

Automated Upselling

Automated upselling is the use of software to automatically suggest and sell room upgrades, add-ons, or services to guests without having to involve staff. It uses guest data, timing, and personalisation algorithms to automatically present relevant offers during or after booking, via email, chat, or PMS-integrated tools.