Stop guessing whether AI guest messaging pays for itself. Plug in your property, see the full picture in seconds — Viqal subscription and WhatsApp fees on one side, attributed upsells, recovered staff hours and repeat bookings on the other. Net monthly impact, ROI%, payback in days.
Two sides, six inputs. Costs come from Viqal's published price ladder and Meta's per-country rate card — no estimation. Benefits use Viqal's conservative performance defaults from across our customer base. Property details are yours to set; benefit rates are locked, but you can uncheck any benefit row you don't believe to see your floor-case ROI.
Per-property monthly fee from the published pricing ladder. Messaging from €99/mo, Automation from €149/mo. Includes unlimited messages, unlimited seats and full integrations.
Pass-through per-message rates set by Meta — Utility (transactional) and Marketing (promotional) priced separately, blended by your guest nationality mix across 30 country buckets.
Late checkout, suite upgrades, F&B, transfers, spa. Each marketing message you send adds about €15/room/month in attributed revenue, capped at €60/room/month total. Split 70% proactive (both tiers, driven by marketing msgs) + 30% reactive (Automation only — the AI catches upsell intent in guest replies).
The AI Operator (Automation tier) resolves around 90% of routine guest inquiries — directions, Wi-Fi, late checkout requests. Messaging tier captures only ~25% via templates, since staff still answer most incoming questions. Hours saved × your loaded hourly cost.
Viqal automatically sends a templated post-stay message weeks or months later with a direct booking link. We model 0.5% of past stays converting into a repeat booking — deliberately conservative; reality varies by segment.
We tie it to your message plan: each marketing message you send (upsell offer, breakfast package, late-checkout pitch) drives a modeled revenue contribution per room per month, capped at €60/room because returns flatten and guest fatigue starts to bite beyond 4 marketing messages. The default per-message contribution (€15/room/month) is a deliberately conservative starting point — we want the floor case to pencil. If you don't trust it, uncheck the Proactive upsell row and ROI recalculates without it.
Front-desk time is real money — when the AI handles a routine question, that's a minute (or five) your team didn't have to spend. We let you set the loaded hourly cost (default €15/hr — a common European hospitality fully-loaded estimate; adjust for your market) and apply a deflection assumption of 1-2 hours per room per month. The Automation tier handles the bulk of routine inquiries through the AI Operator; the Messaging tier captures a smaller share via templates and scheduling, since your team still answers most incoming messages directly.
Both tiers send proactive marketing messages, so both capture the upsell potential from outbound messaging. The Automation tier adds the AI Operator on top, which delivers two things Messaging can't:
Reactive upsells — the AI catches intent in guest replies ("can I check out late?" → offers paid late checkout). Messaging-only properties miss these moments because templates can't read intent.
Front-desk deflection — the AI handles the bulk of incoming inquiries automatically, while Messaging-only properties still rely on staff to answer most questions.
Flip the tier toggle in the calculator to see how the breakdown shifts.
We err conservative on every default — 0.5% repeat-booking conversion from the post-stay template (real numbers are usually higher, especially for resorts), €15/room/month per marketing message (lower end of the €15–60 band), and 1.4 hours saved per room (mid-range of 1–2). If you want to stress-test further, the calculator has a skeptic mode: each of the four benefit rows has a checkbox — uncheck the ones you don't believe and the ROI recalculates live. If the numbers still pencil with only one benefit checked, that's your floor case. The point of the tool is to give you a defensible number to share with your CFO, not a marketing pitch.
Three things: WhatsApp Business phone-number fees (typically a few euros per month, not Meta's responsibility), VAT (varies by country), and one-time onboarding (typically waived; ask sales if you have a complex PMS or CRS setup). The subscription number includes unlimited messages and seats, all integrations, and ongoing support.
It replaces the napkin math — so when you book a call, you arrive with a defensible number instead of "we think it might pay back." For a tailored projection (your specific PMS, booking mix, seasonality, and offer ladder), we'll model it together and walk you through how properties similar to yours typically structure their first 90 days.
WhatsApp pre-arrival messages sit at the top of the upsell funnel and complement, rather than replace, email and in-stay tools. WhatsApp typically achieves significantly higher open and reply rates than marketing email — exact uplift varies by guest mix, message timing, and opt-in hygiene. Most properties see a net lift even when they keep their existing upsell tools running, because the channels stack rather than cannibalise.
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