Stop guessing whether AI guest messaging pays for itself. Plug in your property, see the full picture in seconds — Viqal subscription and WhatsApp fees on one side, attributed upsells, recovered staff hours and repeat bookings on the other. Net monthly impact, ROI%, payback in days.
Benefits use Viqal's conservative performance defaults from across our customer base. Property details are yours to set; benefit rates are locked, but you can uncheck any benefit row you don't believe to see your floor-case.
Late checkout, suite upgrades, F&B, transfers, spa. Each marketing message you send adds about €15/room/month in attributed revenue, capped at €60/room/month total. Split 70% proactive (both tiers, driven by marketing msgs) + 30% reactive (Automation only — the AI catches upsell intent in guest replies).
The AI Operator (Automation tier) resolves around 90% of routine guest inquiries — directions, Wi-Fi, late checkout requests. Messaging tier captures only ~25% via templates, since staff still answer most incoming questions. Hours saved × your loaded hourly cost.
Viqal automatically sends a templated post-stay message weeks or months later with a direct booking link. We model 0.5% of past stays converting into a repeat booking — deliberately conservative; reality varies by segment.
We tie it to your message plan: each marketing message you send (upsell offer, breakfast package, late-checkout pitch) drives a modeled revenue contribution per room per month, capped at €60/room because returns flatten and guest fatigue starts to bite beyond 4 marketing messages. The default per-message contribution (€15/room/month) is a deliberately conservative starting point — we want the floor case to pencil. If you don't trust it, uncheck the Proactive upsell row and ROI recalculates without it.
Front-desk time is real money — when the AI handles a routine question, that's a minute (or five) your team didn't have to spend. We let you set the loaded hourly cost (default €15/hr — a common European hospitality fully-loaded estimate; adjust for your market) and apply a deflection assumption of 1-2 hours per room per month. The Automation tier handles the bulk of routine inquiries through the AI Operator; the Messaging tier captures a smaller share via templates and scheduling, since your team still answers most incoming messages directly.
It replaces the napkin math — so when you book a call, you arrive with a defensible number instead of "we think it might pay back." For a tailored projection (your specific PMS, booking mix, seasonality, and offer ladder), we'll model it together and walk you through how properties similar to yours typically structure their first 90 days.
WhatsApp pre-arrival messages sit at the top of the upsell funnel and complement, rather than replace, email and in-stay tools. WhatsApp typically achieves significantly higher open and reply rates than marketing email — exact uplift varies by guest mix, message timing, and opt-in hygiene. Most properties see a net lift even when they keep their existing upsell tools running, because the channels stack rather than cannibalise.
.avif){kind=spacer}
