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WhatsApp cost calculator
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WhatsApp Business
· Meta rates effective Apr 1, 2026

WhatsApp cost
calculator for hotels.

Estimate your monthly WhatsApp Business bill before you commit. Plug in your room count, occupancy and guest mix — get a per-stay and per-room number in real time, with a category-by-category breakdown.

Coverage
30 country rates
EU, UK, LATAM, MENA, APAC
Granularity
Per stay / per room
Recompute as you tweak
Categories
Utility · Marketing
Service messages free
Source
Meta WhatsApp rate card
Effective Apr 1, 2026

WhatsApp Guest Messaging Cost Calculator

01 · Property size
50rooms
10100250500
Estimated monthly bill
EUR · excluding VAT · Meta WhatsApp message fees
Cost per guest stay
Cost per room / month
02 · Message plan
Automated messages per stay
/ stay
Proactive messages your property sends across the guest journey. Reactive replies (when a guest contacts you first) sit inside the free 24-hour service window and don't add to the bill.
123456
Pick a category for each message. Utility = transactional and guest-expected. Marketing = promotional. Meta charges different rates per category.
03 · Guest profile
Guest volume
Occupancy
%
20%60%100%
Average stay length
nights
1 night714 nights
Estimated guest stays · per month 525stays
Guest nationalities
Enter the share of guests by nationality. Meta's per-message rate varies by country, so this drives your blended cost.
Total share 100%
Total must equal 100% for an accurate blended rate.
04 · Cost breakdown
By message type
By guest nationality
Total monthly cost
Estimates use Meta's published WhatsApp Business Platform rates. Service messages inside the 24-hour window are free and not included in this calculation. Meta rates · effective Apr 1, 2026 · EUR excl. VAT
The results of this calculator are an estimation based on Meta's official WhatsApp Business Platform rates effective April 1, 2026. Actual costs may vary depending on message volumes, and Meta rate changes. EUR excl. VAT. More info on WhatsApp delivery fees and SMS delivery fees.
Methodology

How the estimate is calculated.

We use Meta's published per-message rates by country and message category, blended by your guest mix. No phone-number fees or platform costs are included — just the conversation fees Meta bills directly.

01

Per-message rates

Meta charges different rates per country and per message category (Utility vs Marketing). We use the rate card effective Apr 1, 2026 across 30 country/region buckets.

02

Blended by nationality

Your guest-share percentages weight each country's rate into a single blended Marketing and Utility rate, applied to every stay this month.

03

Stays from rooms × occupancy

Monthly stays = rooms × occupancy × 30 nights ÷ average stay length. Each stay receives the messages you've configured above.

WhatsApp Marketing Campaign Cost Calculator

01 · Campaign size
1,000contacts
1001,0002,5005,000
One-off marketing message per contact. Meta bills every marketing template at the Marketing rate for the recipient's country — there's no free service window here since the property is starting the conversation.
Estimated campaign cost
EUR · excluding VAT · one-off send
Blended rate / contact
1,000
Contacts reached
02 · Recipient country mix
Enter the share of contacts by country. Meta's Marketing-category rate varies by country, so this drives your blended cost.
Total share 100%
Total must equal 100% for an accurate blended rate.
03 · Cost breakdown
Total campaign cost
Estimates use Meta's published WhatsApp Business Platform Marketing rates. A campaign is a property-initiated marketing template, so every send is billed — there's no free service-window overlap. Meta rates · effective Apr 1, 2026 · EUR excl. VAT
The results of this calculator are an estimation based on Meta's official WhatsApp Business Platform rates effective April 1, 2026. Actual costs may vary depending on message volumes, and Meta rate changes. EUR excl. VAT. More info on WhatsApp delivery fees and SMS delivery fees.
FAQ

Frequently asked questions.

Viqal's pricing is based on the number of rooms at your property. This volume-based structure ensures that the price per unit automatically decreases for larger hotels, providing maximum value.

Message delivery fees for WhatsApp and SMS are external charges from Meta/SMS carriers and are not included in your subscription. You can choose either the Variable Rate (pay at cost) or the Fixed Rate option.

No. We do not charge any setup, installation, or hidden fees. Our team ensures a seamless onboarding process at no additional cost for all tiers.

We use Stripe and accept all major Credit Cards globally. We also accept the digital wallet Link (for fast, one-click payments), and local European bank debit methods including iDEAL (Netherlands), giropay (Germany), Bancontact (Belgium), BLIK/Przelewy24 (Poland), and global Bank Transfer (via SEPA and other networks).

Viqal prioritizes data security and guest privacy by adhering to stringent industry standards and best practices. The system is designed to ensure that all guest data is encrypted, both in transit and at rest, and complies with relevant regulations such as GDPR. Please see our Data Processing Agreement.

Viqal provides comprehensive support to ensure a smooth integration and functionality during your subscription term. Our services include a dedicated integration specialist, 24/7 technical support, and continuous updates. We aim to empower your team to leverage Viqal's full potential from day one.

Yes. Viqal can function without any Property Management System (PMS) integration. You can upload guests to Viqal or connect your bookings via email.

You can cancel at any time before the end of your current subscription period. We offer an optional 20% discount for annual billing. See here our standard Terms of Service.

Yes, you have three primary options for connecting guest data: Custom PMS Integration (€500 integration deposit credited back to your account; estimated 2–6 weeks for development), Email Connection (forward your booking confirmation emails to an automated Viqal inbox), or Manual Upload (upload guest and reservation lists in bulk via CSV file).

No. Viqal is an AI Assistant designed to augment your team's capabilities, not replace them. It automates up to 90% of routine inquiries and actions, which saves your team significant amounts of time. Any complex request the AI can't resolve is instantly escalated to the Team Inbox, where your staff steps in with the full conversation history.