Guest messaging software

Guest messaging software for hotels.

One inbox for every guest channel: WhatsApp, SMS, email, web chat. Synced to your PMS, automated by hospitality-specific AI, multilingual out of the box.

Viqal · Inbox AI handling 47 open · 3 escalated
Marcus Thompson · Rm 412 AUTO 2m
Hi! What time is check-in? Yes please, arriving around 2 PM.
Luis P. · Rm 208 AUTO 4m
Is breakfast included?
Anya K. · Rm 517 ESCALATED 7m
Need late checkout
Sophie L. · Rm 104 UPSELL 18m
Spa booking
Marcus Thompson · Room 412 via WhatsApp
Hi! What time is check-in?
AI Assistant
Check-in is from 3 PM. Want me to hold your bags earlier?
Sources: 📋 Guest policies · Check-in
Today, 2:14 PM
Yes please, arriving around 2 PM.
AI Assistant
Done. Bell desk will hold your bags from 2 PM. See you soon.
Today, 2:15 PM
Trusted by
140+ properties
01 · Why hotels look for this

Guest messages are scattered.
The front desk pays the price.

Fragmented
Five inboxes, no single thread

WhatsApp on someone's phone. OTA messages in the extranet. Email on a desktop, SMS in a separate tool, and the front desk landline. Every guest starts over. Staff piece the history together by hand.

Slow
Replies that take hours, not minutes

A guest expects an answer on WhatsApp in 30 seconds. They wait four hours for an email reply instead. The pre-arrival upsell window closes. The late-checkout request turns into a complaint at the desk.

Workload
Repeat questions drown the team

Wi-Fi password, breakfast hours, parking, checkout time, taxi to the airport. The same dozen questions, every guest, every booking, every property.

02 · Product

One platform.
Four surfaces your team works from.

Team inbox

Every conversation, in one place.

WhatsApp threads in a single inbox. AI resolves what it can, your team handles the rest with full guest context.

M
Marcus T.· Rm 412
Cabana booked · +€40
AUTO2m
L
Luis P.· Rm 208
Is breakfast included?
AUTO4m
A
Anya K.· Rm 517
Late checkout request
ESCALATED7m
S
Sophie L.· Rm 104
Spa — Friday 5 PM?
UPSELL18m
E
Elena R.· Rm 301
Rooftop — dinner menu
AUTO24m
See how the team inbox works →
Whatsapp campaigns

Right message. Right moment.

Trigger by stay timeline or PMS event. WhatsApp open rates far exceed email.

Arrival · booking confirmed ● LIVE
Trigger
PMS event: booking confirmed
Audience
Opted in to WhatsApp All stays
Content
Hero image Dynamic dates Concierge menu
98%
Open rate
34%
Reply rate
+€18
Avg. upsell
Upselling

Every conversation is a revenue moment.

Late checkout, spa, F&B, upgrades — surfaced in the guest’s thread, charged to their folio, tracked to revenue.

Revenue · last 30 days
€6,000
from conversations · 100-room property
+42% vs. previous 30 days
Late checkout €1,640
Spa bookings €2,280
F&B / cabanas €1,420
Room upgrades €660
See how upselling works →
Integrations

Lives inside your PMS stack.

Plugs into your existing channels and PMS. No rip-and-replace, no long integration projects.

Channels
WhatsApp
Email
RCS
SMS
Viqal
AI + team inbox
PMS
MewsLIVE
ProtelLIVE
CloudbedsLIVE
Kross BookingLIVE
WubookLIVE
WebhotelierLIVE
Booking ExpertsLIVE
& more...LIVE
See supported integrations →
03 · Outcomes

What changes at the property after week two.

Response
Faster replies on every channel

The first 30 seconds of a guest message are the most expensive minute of your day. Auto-handling the long tail keeps staff on the messages that matter, and median response times fall to minutes.

Revenue
Upsells in the thread guests already use

A late-checkout request is also an upsell. Room upgrades, F&B, spa, transfers, offered in the thread, paid in the thread, attributed in your PMS.

Workload
Repeat questions stop reaching the desk

Wi-Fi, breakfast, parking, taxis, answered without staff time. The team keeps what only a human should handle: complaints, special requests, complex bookings.

Quality
Higher guest satisfaction, measured at the source

Guests message on a channel they already use, in their own language, with full booking context. Ratings move because the interaction is better, not because you asked harder.

04 · Why Viqal

WhatsApp-native, PMS-synced, multilingual AI. In that order.

Most guest messaging platforms started as a web-chat widget and added WhatsApp later. Viqal started WhatsApp-first, because that's where guests already are. The rest of the system is built around that, not retrofitted to it.

The AI is grounded in your PMS, not a generic model with a friendly prompt. Ask it “what time is my checkout?” and the answer comes from the actual booking. When it doesn't know, it hands off mid-thread to your team in Team inbox with full context instead of guessing.

200+ languages are live by default. A Spanish guest writes, the AI replies in Spanish, your porter reads the working translation. Same property facts, same tone, in every language, with no context-switching for staff.

See the AI Operator →
How the layers stack
04
AI Operator
Drafts, decides, hands off. Multilingual.
03
Property Knowledge
Your hotel facts and brand voice. Per property.
02
PMS sync
Live booking state: Mews, Apaleo, Opera, Cloudbeds.
01
Unified inbox
WhatsApp, SMS, email, web chat. One thread per guest.
05 · FAQ

What buyers ask after searching “guest messaging software”

01

What is guest messaging software?

Guest messaging software pulls every guest conversation into one workspace: WhatsApp, SMS, email and web chat. It syncs that workspace with the hotel's PMS and uses AI or rules to handle repetitive replies. Hotel guest messaging software adds the hospitality layer. It knows what a booking is, what a room number means, and when to hand a thread to a person at the desk. Viqal is one implementation of the category, built WhatsApp-first.

02

How is this different from a hotel chatbot?

A hotel chatbot is one feature inside guest messaging software, not a replacement for it. The chatbot answers questions. The platform is where every channel lives, where staff replies happen, and where the PMS sync is grounded. Viqal's AI Operator does the chatbot job, but the inbox, the routing and the staff workflow are the rest of the product.

03

Which PMSes does it integrate with?

Viqal has pre-built connectors for the major hotel property management systems. Connections run two ways: the AI reads live booking state (room, dates, balance) and writes back guest notes, requests and resolved tickets. A new PMS integration is typically scoped within a few weeks.

04

Which channels are supported?

WhatsApp Business Platform is the primary channel, and where most guests prefer to message. SMS, email and web chat run the same AI logic in the same inbox. Channel choice is per guest: the system uses whatever the guest started on.

05

Does it support multiple languages?

200+ languages, live today. Detection happens per message. A guest can book in English, ask in Spanish, and complain in French at midnight, and get each reply in the language they just used. Staff always see the original message next to a working translation in your operating language.

06

How is it priced?

Plans start at €99/month (Messaging) and €149/month (Automation), priced per room. No setup fees, no hidden costs. WhatsApp and SMS message fees are passed through at cost, with no per-message markup. The pricing page has the current tiers, and the WhatsApp cost calculator estimates the message-fee part.

07

How long does setup take?

If your PMS is already connected, a boutique property can go live in about a day. A brand-new PMS integration takes longer. Multi-property groups usually run a 10 to 14 day shadow phase, where the AI drafts replies for staff to approve before auto-send turns on. No engineering work is needed from the hotel.

See it live

See Viqal live in action during a demo.