WhatsApp Business · for hotels

WhatsApp Business for hotels, without the headache.

Viqal is WhatsApp-native AI guest messaging for hotels. Guests message on WhatsApp, and an AI agent grounded in your PMS answers in 200+ languages, from before arrival to checkout. Setup is the hard part, so we handle it: the WhatsApp Business API, the verified sender, the message templates, the GDPR layer. You bring the hotel, we ship the chatbot. Why bother? WhatsApp opens at 98%. Email opens at 21%.

Meta✓
Business Verified
Green checkmark on the sender profile.
API✓
WhatsApp Business Platform
Meta Business API. No rate caps for messaging volume.
GDPR✓
EU-hosted, opt-in only
Consent capture, right to deletion via thread.
Templates✓
Pre-approved hotel set
Templates for confirmation, pre-arrival, upsell, post-stay.
Trusted by
Hotels in 10+ countries
01 · Why hotels stall on WhatsApp

Every hotel knows WhatsApp is the channel. Few have it running.

01API
The Business API is a maze
BSP selection, Meta verification, template approval, opt-in flows, message limits, conversation pricing tiers. Six weeks of work before sending one message.
02Templates
Templates take days to approve
Every promotional message needs Meta's approval. A typo means a 48-hour resubmission. Most hotels give up by template five.
03GDPR
Consent + deletion is a separate project
EU hotels need opt-in capture, audit logs, and per-guest deletion in days. Most chatbot vendors skip this. You find out at audit.
02 · What's on us, what's on you

The managed setup — so you ship in days, not quarters.

The honest split between what Viqal handles end-to-end and the small list of things only you can do.

Viqal handlesFULLY MANAGED
  • ✓WhatsApp Business Platform setup with Meta
  • ✓Meta Business Verification on your sender profile
  • ✓Pre-approved templates for confirmation / pre-arrival / upsell / post-stay
  • ✓Custom template authoring + Meta resubmission until approved
  • ✓Conversation pricing optimization (service vs marketing windows)
  • ✓GDPR-compliant consent flow at booking + deletion via thread
  • ✓EU-hosted message storage with configurable retention
You handleMINIMAL
  • ○Provide a Facebook Business Manager (or create one)
  • ○Confirm the sender display name + brand assets
  • ○Approve the consent copy at booking confirmation
  • ○Sign-off on the 4 baseline templates (15-min review)
  • ○Provide your PMS API credentials so the AI can read bookings
03 · Deep dive · Templates

The hotel templates. Pre-approved. Localizable. Yours.

Meta requires every business-initiated WhatsApp message to use an approved template. Authoring those templates, and getting them approved, is the single biggest reason hotel WhatsApp projects stall.

Viqal templates spanning the guest journey: booking confirmation, pre-arrival check-in window, in-stay upsells (spa, F&B, transport), departure, post-stay review, win-back. Each is pre-approved by Meta in our reference account, customizable to your brand, and translated to 10 launch languages out of the box.

When you need a custom template (a property-specific event, a regulatory disclosure, a campaign), we author it, submit it, and iterate with Meta until approval. Turnaround is typically faster than the multi-day wait hotels see going direct.

Template library● ALL APPROVED
CONFIRM
booking_confirmation_v3
10 languages
PRE
pre_arrival_window_v2
10 languages
PRE
eta_request_short_v1
10 languages
UPSELL
spa_offer_v4
8 languages
UPSELL
late_checkout_v2
10 languages
IN-STAY
service_request_ack_v1
10 languages
POST
review_prompt_v3
10 languages
CUSTOM
rooftop_event_2026_q2
3 languages
04 · Channels · same AI everywhere

WhatsApp is the focus. The same AI runs everywhere your guests message you.

WhatsApp is where 98% of guests open and reply. But not every guest is on WhatsApp. A US business traveller might prefer SMS, a corporate event coordinator might email, a direct booker might use your website chat. The Viqal AI Operator runs the same model, the same knowledge base, and the same PMS context across every channel guests reach you on. One thread per guest, even if it started on web chat and continued on WhatsApp.

WA · PRIMARY
WhatsApp
Primary channel. 98% open rates. Verified sender, full template support.
SMS
SMS
Fallback for non-WhatsApp markets and corporate guests.
RCS
RCS
Rich SMS message with buttons and picture capability.
WEB
Web chat
Embed on your direct-booking site. Pre-stay capture.
EMaiL
Email
For threads guests start by email — picked up in the same inbox.
Read next
AI Operator
The AI brain that powers WhatsApp answers: capabilities and pricing.
→
Team inbox
Where staff handle the WhatsApp threads the AI passes through.
→
WhatsApp campaigns
One-off WhatsApp broadcasts to opt-in guest lists.
→
Integrations
PMS connectors that ground every WhatsApp answer in real booking state.
→
WhatsApp cost calculator
Estimate your monthly WhatsApp Business spend by guest volume.
→
05 · FAQ

Questions buyers ask after searching ‘WhatsApp Business for hotels’

01Do we need a separate WhatsApp Business account?+
No. Viqal sets up the WhatsApp Business Platform (Cloud API) on your behalf as your BSP-of-record. You don't install the WhatsApp Business app on a phone — sending happens through the API, but the experience for guests is identical to messaging any business on WhatsApp.
02Can we connect our existing WhatsApp Business account?+
Yes. We migrate your existing WhatsApp Business account to the Cloud API and apply for a verified business profile. Your hotel's name appears as the sender, with a verified checkmark, subject to Meta's approval.
03What does WhatsApp Business actually cost?+
Meta charges per conversation, with two pricing windows (service vs marketing) and per-country rates. Most EU hotels pay €0.04–€0.08 per service conversation and €0.06–€0.13 per marketing one. The Viqal AI Operator subscription is separate and per-room. Use our calculator for a property-specific estimate.
04How long does Meta Business Verification take?+
Typically 1–3 business days once we submit your docs. We pre-validate the submission so first-pass approval is the norm. The green checkmark is what makes guests trust the sender. It's not optional for serious hotels.'s not optional for serious hotels.
05What about templates? Do we have to write them?+
Not for the standard set. Viqal ships 42 pre-approved templates covering the guest journey, in 10 languages. Custom ones (property events, regulatory copy) we author and submit on your behalf, typically approved within a couple of days.
06How is GDPR consent handled?+
Opt-in is captured at booking confirmation with explicit, logged consent. Guests can revoke consent or request deletion through the same WhatsApp thread. Audit logs are exportable per-property; data is EU-hosted with configurable retention.
07What happens if our WhatsApp quality rating drops?+
We monitor it daily. If a template starts triggering blocks, we pause it, diagnose the copy or audience, and resubmit a fix. Sustained low quality limits message throughput. We manage that headroom so you never hit the cap during peak.
06 · Ready to launch on WhatsApp

Live as fast as one day, on the channel guests actually open.

Bring your hotel. We bring the BSP, the templates, the verification, and the AI. First message can go out the day after kickoff if Meta moves quickly.

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