One-off broadcasts to segmented guest lists. ~98% average open rate. Scheduled or sent now.
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Start with a status window — in-house, arriving, past guests — then narrow with a significant amount of segmentation options, including PMS-based ones: room type, language, loyalty tier, booking source. Counts update live from your PMS.
Choose send-now or scheduled delivery. Review each campaign's audience count and preview before it goes out. Save drafts, duplicate past campaigns as starting points.
For marketing campaigns, you send to guests who have opted in to marketing communications — typically at booking, check-in, or via a form. Viqal stores consent alongside the PMS profile, so the audience is always guests you're allowed to contact under WhatsApp Business Policy and GDPR.
Meta charges a conversation fee per recipient for marketing-category messages, and the rate depends on recipient country. Viqal shows the estimated cost in the composer before you schedule, so you know the spend upfront. You pay Meta directly; Viqal doesn't mark up the fee. Run your own numbers in the WhatsApp cost calculator.
Yes. Every marketing message includes a one-tap opt-out. Opt-outs are honored across all future marketing campaigns immediately — transactional messages (check-in, room-ready) still reach the guest unless they also opt out of those. Consent status syncs to your PMS.
WhatsApp open rates average around 98% across the Viqal portfolio, compared to ~25% for hotel marketing email. Reply rates are typically 10–20× higher. Because WhatsApp is permission-based and rate-limited by Meta, deliverability stays consistent as long as your opt-in hygiene is clean.
Most properties run their first campaign within a week. Marketing templates are submitted to Meta and generally come back approved within minutes (occasionally up to 24–48 hours). If you don't want to set up your own Meta business account yet, you can launch on a Viqal-owned WhatsApp account that's ready on day one. PMS connects in a few hours; opt-in capture is typically already in place at booking or check-in.
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