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Hotel Al Alba Hammam & Restaurant

How Hotel Al Alba Hammam & Restaurant cut 88% of manual guest messages with Viqal

Hotel Al Alba Hammam & Restaurant enhances guest convenience and alleviates staff workload with Viqal, ensuring a seamless and efficient experience for everyone.

Virtual Assistant for hotels automates simple guest inquiries and autonomously personalizes each guest interaction from pre-arrival to post-departure.
88%
of guest inquiries automated
80%
Reduction in messages from booking.com
4
Hours saved per day

Introduction

Hotel Al Alba Hammam & Restaurant is located 40 km from Tangier. In front of the beach of Asilah, easy location and access. Designed to feel at home with subtle Arabic touches, in white and blue colors. It offers a large common area, consisting of a living room (TV), a business room with tourist information, a hammam-spa (traditional Moroccan), a tea room and a restaurant serving traditional Moroccan food.

“A tool with incredible value for money: it improves the guest experience, reduces workload, and increases upsell revenue.”
Gerardo Narváez - Revenue & Marketing Manager at Hotel Al Alba Hammam & Restaurant

Automating the front desk

Challenge: Hotel Gat Rossio struggled with excessive manual tasks related to guest communications and upselling, consuming significant staff time and resources.

Solution: Viqal streamlined and automated communications, handling both simple and complex guest inquiries. This allowed for personalized, proactive interactions that were timely and relevant to each guest’s needs.

Result: Viqal interacted with 40% of guests, autonomously managing approximately 80% of inquiries. This substantial reduction in manual tasks freed up staff to focus on more complex, guest-centric services.‍

Increase automated upselling

Challenge: At Hotel Gat Rossio, the upselling process was manual, causing guest friction and limiting revenue generation efficiency.

Solution: Viqal’s AI-powered Virtual Concierge was implemented, transforming this dynamic. Using WhatsApp, Viqal enabled direct, seamless guest interactions, automating upselling with personalized, proactive suggestions based on each guest’s preferences and stay details.

Result: By streamlining the upselling process and enhancing guest experience, Viqal doubled the number of upsells compared to similar periods without Viqal.