Hotel Al Alba Hammam & Restaurant enhances guest convenience and alleviates staff workload with Viqal, ensuring a seamless and efficient experience for everyone.
Hotel Al Alba Hammam & Restaurant is located 40 km from Tangier. In front of the beach of Asilah, easy location and access. Designed to feel at home with subtle Arabic touches, in white and blue colors. It offers a large common area, consisting of a living room (TV), a business room with tourist information, a hammam-spa (traditional Moroccan), a tea room and a restaurant serving traditional Moroccan food.
Hotel Al Alba Hammam & Restaurant used to handle every guest interaction manually — upsell offers, check-in details, restaurant suggestions, hammam bookings. The result was time-consuming, inconsistent across staff shifts, and quietly leaving upsell revenue unaddressed.
The hotel deployed Viqal's Virtual Concierge on WhatsApp. The setup handles routine inquiries automatically and pushes personalized upsell offers at moments where guests are most likely to convert — pre-arrival, mid-stay, and around the on-site experiences (hammam, restaurant, tea room).
WhatsApp turned into a high-performing service and sales channel rather than just a support inbox. Guests stayed engaged on a channel they were already using; offers landed at the right point in the journey rather than as outbound emails that get ignored.
Booking.com and email volume dropped sharply as guests consolidated their interactions into one place.
The shift to a single proactive channel reduced repetitive inbound dramatically while opening up upsell paths the manual process couldn't sustain.
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