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Stock Exchange Hotel
Customer story
United Kingdom
· Updated
May 3, 2026

Stock Exchange Hotel

Viqal's Virtual Concierge at The Stock Exchange Hotel handled more than 83% of all guest inquiries.

Customer story cover image
83%
of guest inquiries automated
7000+
yearly reservations
01
Background

A historic Manchester landmark balancing service, hospitality, and a new restaurant.

The Manchester Stock Exchange was built between 1904 and 1906, on a design by “Bradshaw, Gass and Hope” and was opened ceremoniously on the 13th December 1906.

The exquisite example of Edwardian Baroque architecture was purpose built as a symbol of confidence in the future of a growing Manchester, which at the time was the 9th most populous city in the world.

Stock Exchange Hotel pays homage to the rich history of the Grade II listed building, both in style and spirit.

02
The challenge

Front-desk time back, restaurant reservations up.

The Stock Exchange Hotel was facing two competing demands: routine guest communications eating into front-desk time, and a new restaurant — Tender — that needed steady reservation flow.

Manual processes were overwhelming staff while limiting their ability to drive upsells or build the restaurant's bookings.

"Viqal lets us scale guest support without scaling the team. It’s like adding staff without hiring."
03
The Solution

Concierge for inquiries, plus upsell and restaurant flow.

Viqal's Virtual Concierge was deployed to handle routine guest inquiries automatically while also taking on the upsell layer — including driving reservations for Tender. The setup gives front desk back the bandwidth to focus on high-touch service, while automated outreach handles the revenue-generating moments.

04
In production

Same conversation, multiple revenue paths.

Guests message the hotel for normal stay-related questions and receive timely answers without staff drafting each one. Within the same channel, Viqal surfaces upsell options and Tender reservation opportunities at the right moments — turning the messaging layer into a steady revenue contributor rather than a cost centre.

05
The results

Scale guest support without scaling the team.

The hotel got the operational lift it needed while opening a new revenue path through the restaurant and upsell flows.

  • 83% of guest inquiries automated.
  • 7,000+ yearly reservations supported.
  • 16x return on investment delivered.
  • Restaurant Tender reservations driven through the same channel.
Property
Stock Exchange Hotel
Location
United Kingdom
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