Suknai Hotels & Resorts is rolling out Viqal across all 10 of their hotels, fully integrated with Oracle Opera.
Suknai Hotels & Resorts is a fast-growing hotel group headquartered in Saudi Arabia, known for their commitment to premium guest experience across multiple destinations.
After piloting Viqal’s AI Concierge at one of their flagship properties, the group saw clear results — leading to a full rollout across all 10 hotels. The solution integrates seamlessly with their Oracle Opera PMS, allowing the Suknai team to fully automate and personalize guest messaging through WhatsApp.
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Suknai's teams were handling guest messaging manually across all 10 properties — pre-arrival queries, on-stay requests, upselling, local information. The manual process limited their ability to scale communications, respond at the speed guests expect, and convert interest into upsell revenue.
Across 384 rooms and multiple destinations, the load was significant and inconsistent property to property.
After piloting Viqal's AI Concierge at one of their flagship properties, Suknai rolled the solution out across all 10 hotels. The deployment is fully integrated with Oracle Opera, so the messaging layer has the right reservation context at every property.
Guest interactions happen on WhatsApp — the channel guests actually use — with Viqal handling routine questions and proactive upselling automatically.
Routine guest questions are answered around the clock without front-desk involvement. Upsell offers are triggered at the right moment in the guest journey rather than waiting for a manual outreach.
Each property runs the same operating model, with the rollout pattern repeating cleanly from one hotel to the next.
The shift to automated guest messaging reduced calls to the front desk and shortened response times across the portfolio. The pilot's success at the flagship property repeated at the other nine hotels.
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