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Suknai Hotels & Resorts

Suknai Hotels & Resorts automates guest messaging across 10 hotels with Viqal

After a successful pilot in one of their flagship properties, Suknai Hotels & Resorts is rolling out Viqal across all 10 of their hotels, fully integrated with Oracle Opera.

Virtual Assistant for hotels automates simple guest inquiries and autonomously personalizes each guest interaction from pre-arrival to post-departure.
10
Hotel properties
384
rooms
73
% of guest inquiries automated

Introduction

Suknai Hotels & Resorts is a fast-growing hotel group headquartered in Saudi Arabia, known for their commitment to premium guest experience across multiple destinations.

After piloting Viqal’s AI Concierge at one of their flagship properties, the group saw clear results — leading to a full rollout across all 10 hotels. The solution integrates seamlessly with their Oracle Opera PMS, allowing the Suknai team to fully automate and personalize guest messaging through WhatsApp.

"One of the best companies when it comes to WhatsApp and upselling solutions — offering a wonderful solution, timely follow-up, and trustworthy commitments."
Moamen Magdy - Director of sales & marketing at Suknai Hotels & Resorts

Manual guest messaging at scale

Suknai’s teams were handling guest messaging manually across properties, from pre-arrival queries to upselling and local info. This limited their ability to scale communications, respond quickly, and convert guest interest into upsells.

With Viqal, that changed.

Fully integrated with Oracle Opera, Viqal’s AI Concierge handles routine guest questions and upselling automatically through WhatsApp — the channel guests actually use.

The result?

  • Fewer calls to front desk
  • Faster, 24/7 answers to guest questions
  • Smart upselling via WhatsApp
  • Time saved and higher guest satisfaction across properties