An RMS is software that helps hotels maximise revenue by managing prices and room inventory. It uses data such as demand, booking pace, competitor rates, and market conditions to recommend or automatically adjust prices.
In hotel operations, an RMS automates key revenue management tasks like demand forecasting, dynamic pricing, and distribution control. It helps revenue and general managers balance occupancy and average daily rate (ADR). RMS tools usually connect with the hotel’s PMS and channel manager to keep data consistent across all platforms.
A well-configured RMS increases revenue, saves time, and reduces human error in pricing decisions.
