Stop guessing whether AI guest messaging pays for itself. Plug in your property, see the full picture in seconds — Viqal subscription and WhatsApp fees on one side, attributed upsells, recovered staff hours and repeat bookings on the other. Net monthly impact, ROI%, payback in days.
Two sides, six inputs. Costs come from Viqal's published price ladder and Meta's per-country rate card — no estimation. Benefits use Viqal's conservative performance defaults from across our customer base. Property details are yours to set; benefit rates are locked, but you can uncheck any benefit row you don't believe to see your floor-case ROI.
Per-property monthly fee from the published pricing ladder. Messaging from €99/mo, Automation from €149/mo. Includes unlimited messages, unlimited seats and full integrations.
Pass-through per-message rates set by Meta — Utility (transactional) and Marketing (promotional) priced separately, blended by your guest nationality mix across 30 country buckets.
Late checkout, suite upgrades, F&B, transfers, spa. Each marketing message you send adds about €15/room/month in attributed revenue, capped at €60/room/month total. Split 70% proactive (both tiers, driven by marketing msgs) + 30% reactive (Automation only — the AI catches upsell intent in guest replies).
The AI Operator (Automation tier) resolves around 90% of routine guest inquiries — directions, Wi-Fi, late checkout requests. Messaging tier captures only ~25% via templates, since staff still answer most incoming questions. Hours saved × your loaded hourly cost.
Viqal automatically sends a templated post-stay message weeks or months later with a direct booking link. We model 0.5% of past stays converting into a repeat booking — deliberately conservative; reality varies by segment.
We tie it directly to your message plan: each marketing message you send (upsell offer, breakfast package, late-checkout pitch) drives roughly €15/room/month in attributed revenue. Send 1 marketing message and you're at €15/room; send 4 and you're at the €60/room cap. Beyond 4 marketing messages, returns flatten and guest fatigue starts to bite — so the calculator caps it there. The €15/message figure is a Viqal-set conservative default (the observed range across customers is €15–60/room/month total). If you don't trust it, uncheck the Proactive upsell row — ROI recalculates without it.
Front-desk time is real money — when the AI handles a routine question, that's a minute (or five) your team didn't have to spend. We let you set the loaded hourly cost (default €15/hr — typical European hospitality fully-loaded; adjust for your market) and apply the typical 1–2 hours-per-room-per-month deflection figure. The Automation tier resolves ~80% of routine inquiries via the AI Operator; Messaging tier only catches ~25% (templates and scheduling) since your team still answers most incoming questions.
Both tiers send proactive marketing messages, so both capture the 70% proactive share of upsell potential (€15/room/month per marketing message, capped at €60/room total). The Automation tier adds the AI Operator on top, which delivers two things Messaging can't: reactive upsells — the AI catches intent in guest replies ("can I check out late?" → offers paid late checkout), worth roughly the remaining 30% — and full front-desk deflection, handling ~80% of incoming inquiries vs. ~25% with templates only. Flip the tier toggle to see how the breakdown shifts.
We err conservative on every default — 0.5% repeat-booking conversion from the post-stay template (real numbers are usually higher, especially for resorts), €15/room/month per marketing message (lower end of the €15–60 band), and 1.4 hours saved per room (mid-range of 1–2). If you want to stress-test further, the calculator has a skeptic mode: each of the four benefit rows has a checkbox — uncheck the ones you don't believe and the ROI recalculates live. If the numbers still pencil with only one benefit checked, that's your floor case. The point of the tool is to give you a defensible number to share with your CFO, not a marketing pitch.
Three things: WhatsApp Business phone-number fees (negligible — typically a few euros a month, not Meta's responsibility), VAT (varies by country), and one-time onboarding (typically waived; ask sales if you have a complex PMS/CRS setup). The subscription number includes unlimited messages and seats, all integrations, and ongoing support.
It replaces the napkin math — so when you book a call, you arrive with a defensible number instead of "we think it might pay back." For a tailored projection (your specific PMS, your booking mix, your seasonality, your offer ladder) we'll model it together and walk you through what other properties in your archetype have actually delivered in the first 90 days.
WhatsApp pre-arrival messages sit at the top of the upsell funnel and complement, rather than replace, email/in-stay tools. WhatsApp's 90%+ open rate vs. email's 20–30% means the same offer reaches 3–4× more guests, and replies happen in real time. Most properties see a net lift even when they keep their existing upsell tools running — the channels stack rather than cannibalise.
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